Salesforce to Buy Demandware for a Cool $2.8 Billion

With 1 acquisition, Salesforce is now a major thespian in east-commerce. The customer relationship management (CRM) giant announced plans to buy Cloud Enterprise Commerce Software provider Demandware for approximately $2.8 billion, the largest acquisition in Salesforce history.

The Salesforce investor release states the company plans to roll Demandware into a new Salesforce Commerce Cloud, joining the Salesforce Marketing Cloud, Salesforce IoT Deject, sales, analytics, app, and Help Desk Clouds in its bluish sky's worth of Deject-based platforms. Salesforce CEO Marc Benioff said buying Demandware represents a huge step for Salesforce into the retail and e-commerce space.

"Demandware is an amazing company—the global cloud leader in the multi-billion dollar digital commerce marketplace," said Benioff. "With Demandware, Salesforce will be well positioned to deliver the future of commerce every bit part of our Customer Success Platform and create nevertheless another billion dollar cloud."

Founded in 2004, the start-upwards raised more than than $54 million in venture capital (VC) before going public in 2022. Demandware's e-commerce platform, which counts global retailers like Adidas, Brooks Brothers, and L'Oreal equally customers, is targeted toward designing personalized consumer experiences incorporating web, mobile, and store-based experiences with social media integration. The Deject platform rolls digital products and sales, brick-and-mortar store operations, and point-of-sale (POS) software into a centralized experience for concern users and customers.

The acquisition is significant not just monetarily or focus on just giving Salesforce access to a leading e-commerce platform and a client base of global brands. In fact, the deal besides unifies more than processes for businesses, integrating CRM customer data, marketing, and analytics into digital commerce and putting Salesforce head-to-head with the likes of Amazon and Shopify.

"Becoming part of Salesforce will advance our vision to empower the world's leading brands with the most innovative digital commerce solutions that enable them to connect ane:1 with customers across whatever channel," Demandware CEO, Tom Ebling, said in a statement.

Salesforce is paying $75 per share in the greenbacks deal, which is expected to close in the second quarter of Salesforce's fiscal year (FY) 2022, catastrophe July 31, 2022.

About Rob Marvin

Rob Marvin is PCMag'south Associate Features Editor. He writes features, news, and trend stories on all way of emerging technologies. Beats include: startups, business and venture capital, blockchain and cryptocurrencies, AI, augmented and virtual reality, IoT and automation, legal cannabis tech, social media, streaming, security, mobile commerce, M&A, and entertainment. Rob was previously Assistant Editor and Acquaintance Editor in PCMag's Business department. Prior to that, he served as an editor at SD Times. He graduated from Syracuse University'due south S.I. Newhouse School of Public Communications. Yous can also find his business and tech coverage on Entrepreneur and Flim-flam Concern. Rob is also an unabashed nerd who does occasional entertainment writing for …

Source: https://sea.pcmag.com/business/11316/salesforce-to-buy-demandware-for-a-cool-28-billion

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